China Wholesale Reviews

When you decide to wholesale products from China, we don’t think you would miss one company: LightInTheBox.com. Why? Try searching “wholesale” or “China wholesale” in Google, you will see the reason why we are so sure that you won’t miss this company. However, from its page title and description, it seems hard to identify whether the wholesale website sells products itself or functions as a platform connecting Chinese manufactures and international buyers. To help people get a better understanding of the company, we have do a lot of homework to research on the wholesale website and the following will introduce the fundamental facts we have found about LightInTheBox.

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Location and credibility of LightInTheBox

Many people are curious about where LightInTheBox is exactly located and whether it is a legal wholesale marketplace. As we have mentioned before in previous articles on our website, LightInTheBox is a Beijing-based wholesale company with a branch located in Shenzhen, the famous city representing the success of China’ reform and opening-up policy near Hong Kong, also one of the manufacturing centers in China. The head office is known to perform the major operational issues of the website including website building, management, public relation, buyer marketing, etc, while the branch office is mainly responsible for sourcing products and arrange the shipment with destinations all over the world.

Also, a widely concerned issue about LightInTheBox remains whether it is legal or not. Like what happens to many other wholesale websites, there are quite a number of complaints about the website on the Internet. Is LightInTheBox really a fraud or scam as some have claimed in forums or blogs? According to our authoritative information, LightInTheBox is a 100% real and legal company dedicated in doing wholesale business. Yet, as a developing company, LightInTheBox still has a long way to go before it becomes really strong to be devoid of any defect.

The role of LightInTheBox

Well, from the many reviews on the Internet, we’ve found that this is a frequently asked question about the China wholesale star. According to our knowledge, LightInTheBox is not simply a transaction platform providing service to Chinese sellers and international buyers, but is itself a wholesaler sourcing items from Chinese manufactures and selling items to buyers all over the world. So buyers can be confident in dealing with this trustworthy seller, LightInTheBox, whose reputation has got recognition in the world. And what is worth mentioning is, we found that on many forums where some buyers complain about the products or services of LightInTheBox, their staff show up directly to accept the criticisms and direct these people to have their problems fixed in some way. For example, they will tell you specifically to ask for help from which function of the company. We don’t know whether they finally have their problems solved or not, but we do appreciate the courage to accept criticisms and try hard to fix problems and make improvements.

For a wholesale agent like LightInTheBox who makes deals directly with you, one good thing is, once you have any complains, you can go directly to it without a third party. As a seller itself, it has to value customers’ opinions and feedback, which are the backbone of its future prospect. It has been confirmed that all goods sold by LightInTheBox are shipped from the same address, the branch in Shenzhen, which is mainly responsible for resourcing goods from sellers and arranging shipment to buyers. And they check the products for every purchase order before they are shipped out. This may explain why there are much more positive reviews about the wholesale website than negative reviews.

If you hope to know more about this website, please go visit www.lightinthebox.com.